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預(yù)約咨詢
姚皓天
資深咨詢顧問老師
2 入司年限
130 案例總數(shù)
137 咨詢?nèi)藬?shù)
簡(jiǎn)介:從業(yè)兩年,金融學(xué)專業(yè)畢業(yè),精通港/新/英/澳留學(xué)特點(diǎn),擅長剖析申請(qǐng)邏輯,挖掘?qū)W生內(nèi)心想法,根據(jù)學(xué)生不同的訴求,以終為始,制定高度個(gè)性化的留學(xué)方案,全程跟蹤,耐心負(fù)責(zé)。幫助學(xué)生拿到包含NUS、HKU、NTU、CHHK等世界名校offer錄取
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“這專業(yè)聽著就水?”錯(cuò),這是最好就業(yè)的專業(yè)!
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指南者留學(xué) 姚皓天 2024年11月16日 閱讀量:1281
<p><span style="font-variant-caps: normal;">&ldquo;老師,市場(chǎng)營銷,我們是絕對(duì)不學(xué)的。&rdquo;</span></p> <div style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;" data-page-id="H0YpdAxCdoPJNMxajHvcCp82n5b" data-lark-html-role="root" data-docx-has-block-data="true"> <div class="ace-line ace-line old-record-id-DiltdUFdPoKJeJxn3UgcjTGgnmq">&nbsp;</div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd">&ldquo;老師,這個(gè)專業(yè)出來是不是只能做銷售?&rdquo;</div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd">&nbsp;</div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc">十幾年前,互聯(lián)網(wǎng)還不是大學(xué)生的第一選項(xiàng),快消才是國內(nèi)名校畢業(yè)生和海歸最熱的就業(yè)皇冠,4A、寶潔、聯(lián)合利華、可口可樂、歐萊雅、雀巢、朝日、達(dá)能,是大家擠破了腦袋想進(jìn)去的公司。</div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc">&nbsp;</div> <div class="ace-line ace-line old-record-id-Bsq2dFoDFopCT3x6Xygc2z7SnGe">而現(xiàn)在,mkt卻被大家說為&ldquo;學(xué)了這個(gè)等于沒學(xué)&rdquo;、&ldquo;畢業(yè)就做銷售&rdquo;、&ldquo;學(xué)了沒用,不如不學(xué)&rdquo;、&ldquo;做市場(chǎng)厲害的沒有學(xué)市場(chǎng)的&rdquo;。</div> <div class="ace-line ace-line old-record-id-Z646dY7J3oHOK2xhrTAczxmqnOd">&nbsp;</div> <div class="ace-line ace-line old-record-id-Z646dY7J3oHOK2xhrTAczxmqnOd"><img src="https://info.compassedu.hk/sucai/content/1731851877764/1731851877764.png" /></div> <div class="ace-line ace-line old-record-id-S8OxdPXEgoeakbxkwKscqFrHn1b">&nbsp;</div> <div class="ace-line ace-line old-record-id-ZGXCdq4KRoratuxkeyvcqOcdnxa">我本人看到這些說法的時(shí)候,我的第一反應(yīng)就是,一群不懂行的人在嘩眾取寵。因?yàn)槿绻阕屑?xì)觀察就會(huì)發(fā)現(xiàn),發(fā)出這種言論的,90%以上都是教育博主、留學(xué)顧問、職業(yè)生涯規(guī)劃師。至于為什么他們這么說,我們不去深入探究。</div> <div class="ace-line ace-line old-record-id-I2DpdwaJ3omUvAxqrp4cmKOIn8e">&nbsp;</div> <div class="ace-line ace-line old-record-id-VCeWdkAO4owCscxZBOHcGchdnfb">但是,我想Diss一下這群人:到底有沒有學(xué)過或者從事過市場(chǎng)營銷?在互聯(lián)網(wǎng)發(fā)布這些言論之前到底有沒有了解過這個(gè)專業(yè)?如果以上最基本的都沒有,憑何表述個(gè)人觀點(diǎn)或立場(chǎng)?憑何對(duì)讀者負(fù)責(zé)?Anyway,我只是覺得如果你是打算考慮這個(gè)市場(chǎng)營銷的學(xué)生更應(yīng)該關(guān)注的是一些深層次的問題。</div> <div class="ace-line ace-line old-record-id-USk4dQWwsoAXQSxNirecVntunMg">&nbsp;</div> <div class="ace-line ace-line old-record-id-ICtOdB5UCoK2dLxmweGc6kignne">怎么判斷自己適不適合/要不要從事mkt?</div> <div class="ace-line ace-line old-record-id-M7vgdQx49o9J1pxHxp8cNit1nmc">&nbsp;</div> <div class="ace-line ace-line old-record-id-XZltd6nXSoh93ZxABflc6bzIn8d">不同專業(yè)背景的同學(xué),如何在市場(chǎng)部門找到適合的方向?</div> <div class="ace-line ace-line old-record-id-I8BAdmCnqopdgOxHWGvcvdX4ntd">&nbsp;</div> <div class="ace-line ace-line old-record-id-N7D7dYyZ1oSpQxxDRqwcOC0bntf">跨專業(yè)申請(qǐng)mkt,如何提升背景,包裝自我?</div> <div class="ace-line ace-line old-record-id-XXfSd1fHTosDjjxlUPJcCVwjn5f">&nbsp;</div> <div class="ace-line ace-line old-record-id-RSA5dCJQZoyxn8xpL77cqNPBnTb"><span style="color: #1890ff;">如果你考慮mkt相關(guān)專業(yè),那首先第一點(diǎn),你需要先了解自己適合不適合。</span>我認(rèn)為大部分人并不把苦讀當(dāng)成生活的目標(biāo),更何況,大部分的苦讀并沒有好結(jié)果,如果自己不擅長數(shù)學(xué)、編程,硬要往商業(yè)分析、金融工程、金融數(shù)學(xué)里面擠,那注定成為熱門專業(yè)的炮灰和分母。更不用提,僥幸擠進(jìn)去了,因?yàn)椴桓曳艞壙嘧x的沉沒成本,從事自己厭惡的工作,只能不斷&ldquo;異化&rdquo;,折磨自己,厭惡自己。人應(yīng)該是發(fā)揮自己的長處,而不是把大量的時(shí)間花在彌補(bǔ)自己的短處上。因?yàn)槟呐履慊朔浅6鄷r(shí)間,你注定也不可能達(dá)到,某些在這方面天生就是長處的人。</div> <div class="ace-line ace-line old-record-id-Y6YadJnz5oveI8xfFWScbyAwnpf">&nbsp;</div> <div class="ace-line ace-line old-record-id-FRrhdxkJeo7ht3xcs0LcR2CknAh"><strong>那到底什么樣的人會(huì)適合mkt專業(yè)呢?</strong></div> <div class="ace-line ace-line old-record-id-BY3ZdInu7oQ7QQxumpscEwVznEd">&nbsp;</div> <div class="ace-line ace-line old-record-id-X5NWdtmh6o0yXCxYQyyc22vbnGc"><span style="color: #262626;">1.不一定學(xué)習(xí)好,但經(jīng)常被人說&ldquo;腦子活&rdquo;</span></div> <div class="ace-line ace-line old-record-id-XqkndDCkqoLWoLxYmpsc6q8Fnsc"><span style="color: #262626;">2.表達(dá)能力強(qiáng),口頭+書面</span></div> <div class="ace-line ace-line old-record-id-DsvsdavAHogDSMxP6iDcmNYGn9g">&nbsp;</div> <div class="ace-line ace-line old-record-id-F4JXdztsnoOUHrx7ismcxZvunhg">營銷需要時(shí)刻應(yīng)對(duì)現(xiàn)實(shí)層出不窮的不確定性,需要不停地想創(chuàng)意出方案優(yōu)化項(xiàng)目,腦子不得停歇是營銷人的職業(yè)詛咒。此外,分析洞察能力也體現(xiàn)在&ldquo;腦子活"這里。至于營銷的技術(shù)層,在數(shù)字化時(shí)代,基礎(chǔ)的商科數(shù)學(xué)公式算法策略專業(yè)的英文術(shù)語,也要求你具備快速的學(xué)習(xí)應(yīng)變能力。</div> <div class="ace-line ace-line old-record-id-JaIzdtzVvoWcOBxkzEicIJkAnnb">&nbsp;</div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc">在營銷崗里,有相當(dāng)多的是文字工作。說白了,是寫方案、寫策略、寫文案、做分析寫報(bào)告的工作內(nèi)容,所以,書面表達(dá)能力強(qiáng),邏輯清晰也是非常適合營銷工作。</div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc">&nbsp;</div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd">就人的基本素養(yǎng)來講,具備上面兩條的人90%都適合入營銷這行。</div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd">&nbsp;</div> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh"><strong>四個(gè)加分項(xiàng):</strong></div> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh">&nbsp;</div> <div class="ace-line ace-line old-record-id-D5MJdPk4WotW9YxL6oxcqErrnCP"><span style="color: #262626;">1.擅長處理人際關(guān)系,調(diào)動(dòng)資源</span></div> <div class="ace-line ace-line old-record-id-FE4Nd5jh2o2mP6xj9ppciwAjncg"><span style="color: #262626;">2.對(duì)新鮮事物敏感,可以充分感知當(dāng)下的熱點(diǎn)</span></div> <div class="ace-line ace-line old-record-id-LncfdYvoEoAwAOxsviecpdKznIh"><span style="color: #262626;">3.喜歡創(chuàng)意性工作</span></div> <div class="ace-line ace-line old-record-id-K5RTdhmn5oT3ZixNIxxcNqJLnmf"><span style="color: #262626;">4.目標(biāo)感強(qiáng),對(duì)數(shù)字達(dá)成有強(qiáng)烈的自驅(qū)力</span></div> <div class="ace-line ace-line old-record-id-ZRNkd4QmKolgDIxhMQRcRF0UnLd">&nbsp;</div> <div class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag"><strong>那我們說完什么樣的人適合mkt的崗位,接下來我們就看看mkt的就業(yè)有哪些?</strong></div> <div class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag">&nbsp;</div> <div class="ace-line ace-line old-record-id-HiKSdjYdwoJ4bixDSKEcpfJ6nzh"><span style="color: #262626;">首先,mkt就業(yè)崗位可以說是非常非常多的,大致我把它分成品牌類和增長類。</span>品牌類,顧名思義是以品牌形象為主,崗位重創(chuàng)意、和消費(fèi)者產(chǎn)生共鳴,增長類崗位就是需要幫企業(yè)在當(dāng)下拿到實(shí)實(shí)在在的增長。</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc">&nbsp;</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc"><strong>品牌類主要崗位: pr、營銷/策劃、文案、策略/戰(zhàn)略、市場(chǎng)研究等。</strong></div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc">&nbsp;</div> <div class="image-uploaded gallery old-record-id-U7GjdOWhyoLaOpxKrkdcB2e6nDf" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;0ff4f600-4832-454e-ba33-fdda3ea090ab&quot;,&quot;height&quot;:566,&quot;width&quot;:657,&quot;currHeight&quot;:566,&quot;currWidth&quot;:657,&quot;natrualHeight&quot;:566,&quot;natrualWidth&quot;:657,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FIANZbxw9qogSuLx8s1IcuaoWnkE%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;IANZbxw9qogSuLx8s1IcuaoWnkE&quot;,&quot;image_type&quot;:&quot;image/png&quot;,&quot;size&quot;:101395,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852020110/1731852020110.png" width="802" height="691" /></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b" style="text-align: center;"><span style="color: #a0a0a0;">營銷不是關(guān)于你賣什么產(chǎn)品,是關(guān)于你講什么故事</span></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b">&nbsp;</div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc"><strong>增長類主要崗位:投放、渠道、活動(dòng)、文案、新媒體、策略運(yùn)營、數(shù)據(jù)運(yùn)營、數(shù)字化營銷。</strong></div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc">&nbsp;</div> <div class="image-uploaded gallery old-record-id-Xh1wdcLRmoH4cSxmOHPcIIcTnrd" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;eb0d39c3-7092-4944-9bc6-1e7399247325&quot;,&quot;height&quot;:822,&quot;width&quot;:886,&quot;currHeight&quot;:822,&quot;currWidth&quot;:886,&quot;natrualHeight&quot;:822,&quot;natrualWidth&quot;:886,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FZwxBbmqdVoFeTKxoPjJc7lnon3b%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;ZwxBbmqdVoFeTKxoPjJc7lnon3b&quot;,&quot;image_type&quot;:&quot;image/png&quot;,&quot;size&quot;:160598,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852096722/1731852096722.png" /></div> <div class="ace-line ace-line old-record-id-XF9adXyBtoaYeDxBldicV8uNn6e" style="text-align: center;"><span style="color: #a0a0a0;">稀缺性推動(dòng)需求</span></div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">&nbsp;</div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">關(guān)于mkt就業(yè)的行業(yè),其實(shí)各行各業(yè)都需要市場(chǎng)/營銷,但市場(chǎng)/營銷部門在不同公司的崗位和定義不會(huì)完全相同,薪資的差異也是不小的,<span style="color: #1890ff;">這幾年主要集中在廣告行業(yè),快消行業(yè),互聯(lián)網(wǎng)行業(yè),咨詢行業(yè)</span>。</div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">&nbsp;</div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog">廣告行業(yè)以4A廣告公司為代表,如奧美、華揚(yáng)聯(lián)眾等,2B業(yè)務(wù),為品牌提供營銷全案,另外PR-愛德曼,市場(chǎng)調(diào)研公司 (尼爾森、蓋洛普)。</div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog">&nbsp;</div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg">快消行業(yè)是以雀巢、歐萊雅、寶潔、雅詩蘭黛等為代表。</div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg">&nbsp;</div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b">互聯(lián)網(wǎng)行業(yè)以字節(jié)為例,BU眾多,頭條、抖音、西瓜、飛書等等,還有大量的探索性業(yè)務(wù)。</div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b">&nbsp;</div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf">咨詢行業(yè),代表公司MBB、四大 (德勤、普華永道、畢馬威、安永) 、埃森哲、IBM等咨詢公司。</div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf">&nbsp;</div> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb"><strong><span style="color: #262626;">簡(jiǎn)單總結(jié)一下這些崗位:</span></strong></div> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb">&nbsp;</div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd">品牌類崗位:4A&gt;快消&gt;互聯(lián)網(wǎng)核心業(yè)務(wù)線&gt;科技</div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd">&nbsp;</div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig">運(yùn)營類崗位:快消/互聯(lián)網(wǎng)核心業(yè)務(wù)&gt;科技&gt;4A</div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig">&nbsp;</div> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg"><strong>然后有兩條對(duì)想從事以上mkt的學(xué)生建議:</strong></div> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg">&nbsp;</div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc"><span style="color: #262626;">1.<span style="color: #1890ff;">英文好</span>,英語是非常重要的溝通語言,尤其是外企,留學(xué)生有較大的優(yōu)勢(shì)</span></div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc"><span style="color: #262626;">&nbsp;</span></div> <div class="ace-line ace-line old-record-id-WONedIKDToU9P7xfoQgc3pRHnml"><span style="color: #262626;">2.<span style="color: #1890ff;">多實(shí)習(xí)</span>,mkt行業(yè)現(xiàn)在的招人標(biāo)準(zhǔn)也是不斷的水漲船高,所以各個(gè)公司也不是傾向于找小白,而且需要立刻可以干活的人。</span></div> <div class="ace-line ace-line old-record-id-ZLasdA87MoMaWixb7GWcijWXnze">&nbsp;</div> <div class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe">那我們說了那么多關(guān)于什么樣的人適合mkt專業(yè),如果你對(duì)此心動(dòng),想申請(qǐng)mkt專業(yè),<strong>應(yīng)該如何準(zhǔn)備呢?</strong></div> <div class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe">&nbsp;</div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">那我們應(yīng)該了解,關(guān)于MKT碩士招生的<strong>三大衡量標(biāo)準(zhǔn)</strong>:</div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">&nbsp;</div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe">硬背景:本科院校GPA、本科專業(yè)、語言成績、GMAT/GRE</div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe">&nbsp;</div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc">軟背景:實(shí)習(xí)、科研、項(xiàng)目、多樣性/個(gè)性化</div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc">&nbsp;</div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc">文書材料:PS、CV、Essay以及面試</div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc">&nbsp;</div> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf">額外的補(bǔ)充幾點(diǎn)。關(guān)于標(biāo)化考試,IELTS、TOEFL都是可以的,語言成績對(duì)于mkt來說,肯定是重要程度遠(yuǎn)高于理工科。關(guān)于GRE,GMAT,現(xiàn)在越來越多的學(xué)校已經(jīng)不強(qiáng)制要求提交G了,包括今年香港中文大學(xué)也取消了強(qiáng)制gre的要求。但是對(duì)于普通學(xué)生來說,G也是為數(shù)不多的提分點(diǎn),如果你的目前是沖刺頂級(jí)學(xué)校,g也是不必可少的。</div> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf">&nbsp;</div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc">除此之外,毫無疑問,mkt是非常喜歡有工作經(jīng)驗(yàn)的專業(yè),但是如果是你應(yīng)屆生,就需要非常重視你的實(shí)習(xí)經(jīng)歷。</div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc">&nbsp;</div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf">實(shí)習(xí)的正向?yàn)V網(wǎng)一定要注意:</div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf">&nbsp;</div> <div class="ace-line ace-line old-record-id-Cy2fdrkTsofzyGxns6Iczr6qnjb">1.專業(yè)相關(guān)性</div> <div class="ace-line ace-line old-record-id-IIFrdIe6VoKqMXxRpVecSjnBnWe">2.項(xiàng)目一致性</div> <div class="ace-line ace-line old-record-id-KIq4d1HJNo0Vqxx9vSjcRFA4nMb">3.參與程度</div> <div class="ace-line ace-line old-record-id-Wpkpdpf84oFiQGxKh51cRxjin8d">&nbsp;</div> <div class="ace-line ace-line old-record-id-AbBtd04qroWaipxkfmXc0QvJn4g">最后的最后,我簡(jiǎn)單的推薦幾個(gè)mkt的項(xiàng)目~大家可以簡(jiǎn)單的了解下~</div> <div class="ace-line ace-line old-record-id-EShbdcHfqoeXTexd1dDcKL4gnMe">&nbsp;</div> <div class="ace-line ace-line old-record-id-NRBOd1IM5or7KxxOfDXcbUzznhf" style="text-align: left;"><a href="guide://major?id=54462"><span style="color: #262626;"><span style="color: #1890ff;">HKU MSc Marketing</span></span></a></div> <div class="image-uploaded gallery old-record-id-Xll7dbAMmo8wuxxwdqec4W8xn4g" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;26079502-ca0a-459f-960e-83a59d5c8e40&quot;,&quot;height&quot;:553,&quot;width&quot;:1280,&quot;currHeight&quot;:553,&quot;currWidth&quot;:1280,&quot;natrualHeight&quot;:553,&quot;natrualWidth&quot;:1280,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FCVuVb1HVxowR1lxPELRcvdO6ntf%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;CVuVb1HVxowR1lxPELRcvdO6ntf&quot;,&quot;image_type&quot;:&quot;image/gif&quot;,&quot;size&quot;:2836567,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852176976/1731852176976.gif" /></div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe">香港大學(xué)商學(xué)院的市場(chǎng)營銷理學(xué)碩士課程將傳統(tǒng)的營銷概念和策略與最新的數(shù)字分析相結(jié)合。該計(jì)劃提供綜合課程,結(jié)合了營銷見解、分析工具和決策框架,學(xué)生將學(xué)習(xí)全球頂級(jí)公司以及香港、中國大陸和其他地區(qū)的當(dāng)?shù)毓镜淖罴褜?shí)踐。</div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe">&nbsp;</div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8">重點(diǎn)是學(xué)習(xí)如何理解數(shù)據(jù)并將其轉(zhuǎn)化為營銷決策。大量現(xiàn)實(shí)世界的商業(yè)案例將用于說明營銷概念和理論,學(xué)生將被要求在練習(xí)和項(xiàng)目中應(yīng)用學(xué)到的理論和概念。學(xué)校擁有強(qiáng)大的教學(xué)人員,其中許多人是最新營銷技術(shù)和數(shù)字文化趨勢(shì)的領(lǐng)導(dǎo)者,學(xué)生將能夠接觸到高級(jí)商業(yè)從業(yè)人員,使他們能夠深入了解現(xiàn)實(shí)世界的業(yè)務(wù)。</div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8">&nbsp;</div> <div class="ace-line ace-line old-record-id-RDjddwiFPoo5QYxTyt4cHqn0nYb">學(xué)生總共需要完成十門課程。學(xué)生可以選擇專注于其中一個(gè)流,即戰(zhàn)略營銷流和定量營銷流,至少選修三門流。最多可以從學(xué)校提供的其他研究生課程中選修兩門選修課。</div> <div class="ace-line ace-line old-record-id-VTDYdydWJoTBoMxHYDncVMKEnx6">&nbsp;</div> <div class="ace-line ace-line old-record-id-RN05dBQ32oK0q0x8KSLcudWgnKb" style="text-align: left;"><a href="guide://major?id=62281"><span style="color: #262626;"><span style="color: #1890ff;">NUS Master of Science in Marketing Analytics and Insights </span></span></a></div> <div class="ace-line ace-line old-record-id-UAuUdGtYjoikGXxzGuOcu8XHnx4" style="text-align: left;"><img src="https://info.compassedu.hk/sucai/content/1731852231059/1731852231059.gif" /></div> <div class="ace-line ace-line old-record-id-WPD5dXYhEoC1ogxW9dncT7NBnvb">顛覆性技術(shù)創(chuàng)新給傳統(tǒng)企業(yè)和現(xiàn)有企業(yè)帶來了重大挑戰(zhàn),也創(chuàng)造了機(jī)遇。新加坡國立大學(xué)市場(chǎng)營銷分析與洞察理學(xué)碩士項(xiàng)目緊跟技術(shù)發(fā)展的潮流,旨在為學(xué)生提供前沿的理論知識(shí)和實(shí)踐訓(xùn)練,幫助學(xué)生掌握數(shù)據(jù)分析、需求預(yù)測(cè)、消費(fèi)者行為剖析、產(chǎn)品概念創(chuàng)新、產(chǎn)品組合發(fā)展、定價(jià)促銷決策及分銷網(wǎng)絡(luò)建立等方面的技能,以便在未來的商業(yè)實(shí)踐中有更好的表現(xiàn)。</div> <div class="ace-line ace-line old-record-id-VEOQdfTVToZsHRxZxJFcgQlen7c">&nbsp;</div> <div class="ace-line ace-line old-record-id-VP9ndc6MWoIrcRxNyXRceRcGnUh" style="text-align: left;"><a href="guide://major?id=72301"><span style="color: #262626;"><span style="color: #1890ff;">HKUST MSc Marketing</span></span></a></div> <div class="image-uploaded gallery old-record-id-Dc7xd6812om6nfxEPbDcWqOCnFd" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;ef7e6939-26de-47c1-84b0-0ddceb46f297&quot;,&quot;height&quot;:679,&quot;width&quot;:1280,&quot;currHeight&quot;:679,&quot;currWidth&quot;:1280,&quot;natrualHeight&quot;:679,&quot;natrualWidth&quot;:1280,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FJNJdbBIg4o3hiSxFWd5cI9NinJu%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;JNJdbBIg4o3hiSxFWd5cI9NinJu&quot;,&quot;image_type&quot;:&quot;image/gif&quot;,&quot;size&quot;:3482861,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852267846/1731852267846.gif" /></div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc">香港科技大學(xué)市場(chǎng)營銷理學(xué)碩士課程旨在培養(yǎng)具備在實(shí)體和數(shù)字市場(chǎng)設(shè)計(jì)和實(shí)施可持續(xù)營銷策略所需的技能和專業(yè)知識(shí)的畢業(yè)生。香港科技大學(xué)市場(chǎng)營銷理學(xué)碩士課程是一項(xiàng)為期一年的全日制項(xiàng)目課程項(xiàng)目,提供基礎(chǔ)課程,使學(xué)生在當(dāng)今雇主認(rèn)為重要的領(lǐng)域獲得專業(yè)知識(shí),包括數(shù)據(jù)驅(qū)動(dòng)營銷、數(shù)字營銷、品牌管理和人工智能。該項(xiàng)目最適合那些渴望快速發(fā)展成為領(lǐng)先的市場(chǎng)營銷專業(yè)人士的學(xué)生,特別是通過加入跨國公司、中小型公司或非營利組織。</div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc">&nbsp;</div> <div class="ace-line ace-line old-record-id-PDncd2unjo7Zihx0mrFckhYJnGe">看了文章,如果你想進(jìn)一步了解市場(chǎng)營銷,對(duì)相關(guān)專業(yè)有興趣,可以點(diǎn)擊咨詢,和我溝通~</div> </div> <p>&nbsp;</p> <div class="qrcode-content-wrapper" contenteditable="false"> <div style="position: absolute; top: 280px; left: 20px; z-index: 2;" contenteditable="false">&nbsp;</div> <div style="position: absolute; top: 2253px; left: 20px; z-index: 2;" contenteditable="false">&nbsp;</div> <div 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本文作者
姚皓天
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從業(yè)兩年,金融學(xué)專業(yè)畢業(yè),精通港/新/英/澳留學(xué)特點(diǎn),擅長剖析申請(qǐng)邏輯,挖掘?qū)W生內(nèi)心想法,根據(jù)學(xué)生不同的訴求,以終為始,制定高度個(gè)性化的留學(xué)方案,全程跟蹤,耐心負(fù)責(zé)。幫助學(xué)生拿到包含NUS、HKU、NTU、CHHK等世界名校offer錄取
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