<p><span style="font-variant-caps: normal;">&ldquo;老師，市場營銷，我們是絕對不學的。&rdquo;</span></p> <div style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;" data-page-id="H0YpdAxCdoPJNMxajHvcCp82n5b" data-lark-html-role="root" data-docx-has-block-data="true"> <div class="ace-line ace-line old-record-id-DiltdUFdPoKJeJxn3UgcjTGgnmq">&nbsp;</div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd">&ldquo;老師，這個專業(yè)出來是不是只能做銷售？&rdquo;</div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd">&nbsp;</div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc">十幾年前，互聯(lián)網(wǎng)還不是大學生的第一選項，快消才是國內(nèi)名校畢業(yè)生和海歸最熱的就業(yè)皇冠，4A、寶潔、聯(lián)合利華、可口可樂、歐萊雅、雀巢、朝日、達能，是大家擠破了腦袋想進去的公司。</div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc">&nbsp;</div> <div class="ace-line ace-line old-record-id-Bsq2dFoDFopCT3x6Xygc2z7SnGe">而現(xiàn)在，mkt卻被大家說為&ldquo;學了這個等于沒學&rdquo;、&ldquo;畢業(yè)就做銷售&rdquo;、&ldquo;學了沒用，不如不學&rdquo;、&ldquo;做市場厲害的沒有學市場的&rdquo;。</div> <div class="ace-line ace-line old-record-id-Z646dY7J3oHOK2xhrTAczxmqnOd">&nbsp;</div> <div class="ace-line ace-line old-record-id-Z646dY7J3oHOK2xhrTAczxmqnOd"><img src="https://info.compassedu.hk/sucai/content/1731851877764/1731851877764.png" /></div> <div class="ace-line ace-line old-record-id-S8OxdPXEgoeakbxkwKscqFrHn1b">&nbsp;</div> <div class="ace-line ace-line old-record-id-ZGXCdq4KRoratuxkeyvcqOcdnxa">我本人看到這些說法的時候，我的第一反應就是，一群不懂行的人在嘩眾取寵。因為如果你仔細觀察就會發(fā)現(xiàn)，發(fā)出這種言論的，90%以上都是教育博主、留學顧問、職業(yè)生涯規(guī)劃師。至于為什么他們這么說，我們不去深入探究。</div> <div class="ace-line ace-line old-record-id-I2DpdwaJ3omUvAxqrp4cmKOIn8e">&nbsp;</div> <div class="ace-line ace-line old-record-id-VCeWdkAO4owCscxZBOHcGchdnfb">但是，我想Diss一下這群人：到底有沒有學過或者從事過市場營銷？在互聯(lián)網(wǎng)發(fā)布這些言論之前到底有沒有了解過這個專業(yè)？如果以上最基本的都沒有，憑何表述個人觀點或立場？憑何對讀者負責？Anyway，我只是覺得如果你是打算考慮這個市場營銷的學生更應該關注的是一些深層次的問題。</div> <div class="ace-line ace-line old-record-id-USk4dQWwsoAXQSxNirecVntunMg">&nbsp;</div> <div class="ace-line ace-line old-record-id-ICtOdB5UCoK2dLxmweGc6kignne">怎么判斷自己適不適合/要不要從事mkt？</div> <div class="ace-line ace-line old-record-id-M7vgdQx49o9J1pxHxp8cNit1nmc">&nbsp;</div> <div class="ace-line ace-line old-record-id-XZltd6nXSoh93ZxABflc6bzIn8d">不同專業(yè)背景的同學，如何在市場部門找到適合的方向？</div> <div class="ace-line ace-line old-record-id-I8BAdmCnqopdgOxHWGvcvdX4ntd">&nbsp;</div> <div class="ace-line ace-line old-record-id-N7D7dYyZ1oSpQxxDRqwcOC0bntf">跨專業(yè)申請mkt，如何提升背景，包裝自我？</div> <div class="ace-line ace-line old-record-id-XXfSd1fHTosDjjxlUPJcCVwjn5f">&nbsp;</div> <div class="ace-line ace-line old-record-id-RSA5dCJQZoyxn8xpL77cqNPBnTb"><span style="color: #1890ff;">如果你考慮mkt相關專業(yè)，那首先第一點，你需要先了解自己適合不適合。</span>我認為大部分人并不把苦讀當成生活的目標，更何況，大部分的苦讀并沒有好結(jié)果，如果自己不擅長數(shù)學、編程，硬要往商業(yè)分析、金融工程、金融數(shù)學里面擠，那注定成為熱門專業(yè)的炮灰和分母。更不用提，僥幸擠進去了，因為不敢放棄苦讀的沉沒成本，從事自己厭惡的工作，只能不斷&ldquo;異化&rdquo;，折磨自己，厭惡自己。人應該是發(fā)揮自己的長處，而不是把大量的時間花在彌補自己的短處上。因為哪怕你花了非常多時間，你注定也不可能達到，某些在這方面天生就是長處的人。</div> <div class="ace-line ace-line old-record-id-Y6YadJnz5oveI8xfFWScbyAwnpf">&nbsp;</div> <div class="ace-line ace-line old-record-id-FRrhdxkJeo7ht3xcs0LcR2CknAh"><strong>那到底什么樣的人會適合mkt專業(yè)呢？</strong></div> <div class="ace-line ace-line old-record-id-BY3ZdInu7oQ7QQxumpscEwVznEd">&nbsp;</div> <div class="ace-line ace-line old-record-id-X5NWdtmh6o0yXCxYQyyc22vbnGc"><span style="color: #262626;">1.不一定學習好，但經(jīng)常被人說&ldquo;腦子活&rdquo;</span></div> <div class="ace-line ace-line old-record-id-XqkndDCkqoLWoLxYmpsc6q8Fnsc"><span style="color: #262626;">2.表達能力強，口頭+書面</span></div> <div class="ace-line ace-line old-record-id-DsvsdavAHogDSMxP6iDcmNYGn9g">&nbsp;</div> <div class="ace-line ace-line old-record-id-F4JXdztsnoOUHrx7ismcxZvunhg">營銷需要時刻應對現(xiàn)實層出不窮的不確定性，需要不停地想創(chuàng)意出方案優(yōu)化項目，腦子不得停歇是營銷人的職業(yè)詛咒。此外，分析洞察能力也體現(xiàn)在&ldquo;腦子活"這里。至于營銷的技術(shù)層，在數(shù)字化時代，基礎的商科數(shù)學公式算法策略專業(yè)的英文術(shù)語，也要求你具備快速的學習應變能力。</div> <div class="ace-line ace-line old-record-id-JaIzdtzVvoWcOBxkzEicIJkAnnb">&nbsp;</div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc">在營銷崗里，有相當多的是文字工作。說白了，是寫方案、寫策略、寫文案、做分析寫報告的工作內(nèi)容，所以，書面表達能力強，邏輯清晰也是非常適合營銷工作。</div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc">&nbsp;</div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd">就人的基本素養(yǎng)來講，具備上面兩條的人90%都適合入營銷這行。</div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd">&nbsp;</div> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh"><strong>四個加分項：</strong></div> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh">&nbsp;</div> <div class="ace-line ace-line old-record-id-D5MJdPk4WotW9YxL6oxcqErrnCP"><span style="color: #262626;">1.擅長處理人際關系，調(diào)動資源</span></div> <div class="ace-line ace-line old-record-id-FE4Nd5jh2o2mP6xj9ppciwAjncg"><span style="color: #262626;">2.對新鮮事物敏感，可以充分感知當下的熱點</span></div> <div class="ace-line ace-line old-record-id-LncfdYvoEoAwAOxsviecpdKznIh"><span style="color: #262626;">3.喜歡創(chuàng)意性工作</span></div> <div class="ace-line ace-line old-record-id-K5RTdhmn5oT3ZixNIxxcNqJLnmf"><span style="color: #262626;">4.目標感強，對數(shù)字達成有強烈的自驅(qū)力</span></div> <div class="ace-line ace-line old-record-id-ZRNkd4QmKolgDIxhMQRcRF0UnLd">&nbsp;</div> <div class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag"><strong>那我們說完什么樣的人適合mkt的崗位，接下來我們就看看mkt的就業(yè)有哪些？</strong></div> <div class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag">&nbsp;</div> <div class="ace-line ace-line old-record-id-HiKSdjYdwoJ4bixDSKEcpfJ6nzh"><span style="color: #262626;">首先，mkt就業(yè)崗位可以說是非常非常多的，大致我把它分成品牌類和增長類。</span>品牌類，顧名思義是以品牌形象為主，崗位重創(chuàng)意、和消費者產(chǎn)生共鳴，增長類崗位就是需要幫企業(yè)在當下拿到實實在在的增長。</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc">&nbsp;</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc"><strong>品牌類主要崗位: pr、營銷/策劃、文案、策略/戰(zhàn)略、市場研究等。</strong></div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc">&nbsp;</div> <div class="image-uploaded gallery old-record-id-U7GjdOWhyoLaOpxKrkdcB2e6nDf" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;0ff4f600-4832-454e-ba33-fdda3ea090ab&quot;,&quot;height&quot;:566,&quot;width&quot;:657,&quot;currHeight&quot;:566,&quot;currWidth&quot;:657,&quot;natrualHeight&quot;:566,&quot;natrualWidth&quot;:657,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FIANZbxw9qogSuLx8s1IcuaoWnkE%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;IANZbxw9qogSuLx8s1IcuaoWnkE&quot;,&quot;image_type&quot;:&quot;image/png&quot;,&quot;size&quot;:101395,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852020110/1731852020110.png" width="802" height="691" /></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b" style="text-align: center;"><span style="color: #a0a0a0;">營銷不是關于你賣什么產(chǎn)品，是關于你講什么故事</span></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b">&nbsp;</div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc"><strong>增長類主要崗位:投放、渠道、活動、文案、新媒體、策略運營、數(shù)據(jù)運營、數(shù)字化營銷。</strong></div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc">&nbsp;</div> <div class="image-uploaded gallery old-record-id-Xh1wdcLRmoH4cSxmOHPcIIcTnrd" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;eb0d39c3-7092-4944-9bc6-1e7399247325&quot;,&quot;height&quot;:822,&quot;width&quot;:886,&quot;currHeight&quot;:822,&quot;currWidth&quot;:886,&quot;natrualHeight&quot;:822,&quot;natrualWidth&quot;:886,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FZwxBbmqdVoFeTKxoPjJc7lnon3b%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;ZwxBbmqdVoFeTKxoPjJc7lnon3b&quot;,&quot;image_type&quot;:&quot;image/png&quot;,&quot;size&quot;:160598,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852096722/1731852096722.png" /></div> <div class="ace-line ace-line old-record-id-XF9adXyBtoaYeDxBldicV8uNn6e" style="text-align: center;"><span style="color: #a0a0a0;">稀缺性推動需求</span></div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">&nbsp;</div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">關于mkt就業(yè)的行業(yè)，其實各行各業(yè)都需要市場/營銷，但市場/營銷部門在不同公司的崗位和定義不會完全相同，薪資的差異也是不小的，<span style="color: #1890ff;">這幾年主要集中在廣告行業(yè)，快消行業(yè)，互聯(lián)網(wǎng)行業(yè)，咨詢行業(yè)</span>。</div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">&nbsp;</div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog">廣告行業(yè)以4A廣告公司為代表，如奧美、華揚聯(lián)眾等，2B業(yè)務，為品牌提供營銷全案，另外PR-愛德曼，市場調(diào)研公司 (尼爾森、蓋洛普)。</div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog">&nbsp;</div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg">快消行業(yè)是以雀巢、歐萊雅、寶潔、雅詩蘭黛等為代表。</div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg">&nbsp;</div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b">互聯(lián)網(wǎng)行業(yè)以字節(jié)為例，BU眾多，頭條、抖音、西瓜、飛書等等，還有大量的探索性業(yè)務。</div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b">&nbsp;</div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf">咨詢行業(yè)，代表公司MBB、四大 (德勤、普華永道、畢馬威、安永) 、埃森哲、IBM等咨詢公司。</div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf">&nbsp;</div> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb"><strong><span style="color: #262626;">簡單總結(jié)一下這些崗位：</span></strong></div> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb">&nbsp;</div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd">品牌類崗位:4A&gt;快消&gt;互聯(lián)網(wǎng)核心業(yè)務線&gt;科技</div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd">&nbsp;</div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig">運營類崗位:快消/互聯(lián)網(wǎng)核心業(yè)務&gt;科技&gt;4A</div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig">&nbsp;</div> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg"><strong>然后有兩條對想從事以上mkt的學生建議：</strong></div> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg">&nbsp;</div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc"><span style="color: #262626;">1.<span style="color: #1890ff;">英文好</span>，英語是非常重要的溝通語言，尤其是外企，留學生有較大的優(yōu)勢</span></div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc"><span style="color: #262626;">&nbsp;</span></div> <div class="ace-line ace-line old-record-id-WONedIKDToU9P7xfoQgc3pRHnml"><span style="color: #262626;">2.<span style="color: #1890ff;">多實習</span>，mkt行業(yè)現(xiàn)在的招人標準也是不斷的水漲船高，所以各個公司也不是傾向于找小白，而且需要立刻可以干活的人。</span></div> <div class="ace-line ace-line old-record-id-ZLasdA87MoMaWixb7GWcijWXnze">&nbsp;</div> <div class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe">那我們說了那么多關于什么樣的人適合mkt專業(yè)，如果你對此心動，想申請mkt專業(yè)，<strong>應該如何準備呢？</strong></div> <div class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe">&nbsp;</div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">那我們應該了解，關于MKT碩士招生的<strong>三大衡量標準</strong>：</div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">&nbsp;</div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe">硬背景：本科院校GPA、本科專業(yè)、語言成績、GMAT/GRE</div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe">&nbsp;</div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc">軟背景：實習、科研、項目、多樣性/個性化</div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc">&nbsp;</div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc">文書材料：PS、CV、Essay以及面試</div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc">&nbsp;</div> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf">額外的補充幾點。關于標化考試，IELTS、TOEFL都是可以的，語言成績對于mkt來說，肯定是重要程度遠高于理工科。關于GRE,GMAT，現(xiàn)在越來越多的學校已經(jīng)不強制要求提交G了，包括今年香港中文大學也取消了強制gre的要求。但是對于普通學生來說，G也是為數(shù)不多的提分點，如果你的目前是沖刺頂級學校，g也是不必可少的。</div> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf">&nbsp;</div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc">除此之外，毫無疑問，mkt是非常喜歡有工作經(jīng)驗的專業(yè)，但是如果是你應屆生，就需要非常重視你的實習經(jīng)歷。</div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc">&nbsp;</div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf">實習的正向濾網(wǎng)一定要注意:</div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf">&nbsp;</div> <div class="ace-line ace-line old-record-id-Cy2fdrkTsofzyGxns6Iczr6qnjb">1.專業(yè)相關性</div> <div class="ace-line ace-line old-record-id-IIFrdIe6VoKqMXxRpVecSjnBnWe">2.項目一致性</div> <div class="ace-line ace-line old-record-id-KIq4d1HJNo0Vqxx9vSjcRFA4nMb">3.參與程度</div> <div class="ace-line ace-line old-record-id-Wpkpdpf84oFiQGxKh51cRxjin8d">&nbsp;</div> <div class="ace-line ace-line old-record-id-AbBtd04qroWaipxkfmXc0QvJn4g">最后的最后，我簡單的推薦幾個mkt的項目～大家可以簡單的了解下～</div> <div class="ace-line ace-line old-record-id-EShbdcHfqoeXTexd1dDcKL4gnMe">&nbsp;</div> <div class="ace-line ace-line old-record-id-NRBOd1IM5or7KxxOfDXcbUzznhf" style="text-align: left;"><a href="guide://major?id=54462"><span style="color: #262626;"><span style="color: #1890ff;">HKU MSc Marketing</span></span></a></div> <div class="image-uploaded gallery old-record-id-Xll7dbAMmo8wuxxwdqec4W8xn4g" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;26079502-ca0a-459f-960e-83a59d5c8e40&quot;,&quot;height&quot;:553,&quot;width&quot;:1280,&quot;currHeight&quot;:553,&quot;currWidth&quot;:1280,&quot;natrualHeight&quot;:553,&quot;natrualWidth&quot;:1280,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FCVuVb1HVxowR1lxPELRcvdO6ntf%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;CVuVb1HVxowR1lxPELRcvdO6ntf&quot;,&quot;image_type&quot;:&quot;image/gif&quot;,&quot;size&quot;:2836567,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852176976/1731852176976.gif" /></div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe">香港大學商學院的市場營銷理學碩士課程將傳統(tǒng)的營銷概念和策略與最新的數(shù)字分析相結(jié)合。該計劃提供綜合課程，結(jié)合了營銷見解、分析工具和決策框架，學生將學習全球頂級公司以及香港、中國大陸和其他地區(qū)的當?shù)毓镜淖罴褜嵺`。</div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe">&nbsp;</div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8">重點是學習如何理解數(shù)據(jù)并將其轉(zhuǎn)化為營銷決策。大量現(xiàn)實世界的商業(yè)案例將用于說明營銷概念和理論，學生將被要求在練習和項目中應用學到的理論和概念。學校擁有強大的教學人員，其中許多人是最新營銷技術(shù)和數(shù)字文化趨勢的領導者，學生將能夠接觸到高級商業(yè)從業(yè)人員，使他們能夠深入了解現(xiàn)實世界的業(yè)務。</div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8">&nbsp;</div> <div class="ace-line ace-line old-record-id-RDjddwiFPoo5QYxTyt4cHqn0nYb">學生總共需要完成十門課程。學生可以選擇專注于其中一個流，即戰(zhàn)略營銷流和定量營銷流，至少選修三門流。最多可以從學校提供的其他研究生課程中選修兩門選修課。</div> <div class="ace-line ace-line old-record-id-VTDYdydWJoTBoMxHYDncVMKEnx6">&nbsp;</div> <div class="ace-line ace-line old-record-id-RN05dBQ32oK0q0x8KSLcudWgnKb" style="text-align: left;"><a href="guide://major?id=62281"><span style="color: #262626;"><span style="color: #1890ff;">NUS Master of Science in Marketing Analytics and Insights </span></span></a></div> <div class="ace-line ace-line old-record-id-UAuUdGtYjoikGXxzGuOcu8XHnx4" style="text-align: left;"><img src="https://info.compassedu.hk/sucai/content/1731852231059/1731852231059.gif" /></div> <div class="ace-line ace-line old-record-id-WPD5dXYhEoC1ogxW9dncT7NBnvb">顛覆性技術(shù)創(chuàng)新給傳統(tǒng)企業(yè)和現(xiàn)有企業(yè)帶來了重大挑戰(zhàn)，也創(chuàng)造了機遇。新加坡國立大學市場營銷分析與洞察理學碩士項目緊跟技術(shù)發(fā)展的潮流，旨在為學生提供前沿的理論知識和實踐訓練，幫助學生掌握數(shù)據(jù)分析、需求預測、消費者行為剖析、產(chǎn)品概念創(chuàng)新、產(chǎn)品組合發(fā)展、定價促銷決策及分銷網(wǎng)絡建立等方面的技能，以便在未來的商業(yè)實踐中有更好的表現(xiàn)。</div> <div class="ace-line ace-line old-record-id-VEOQdfTVToZsHRxZxJFcgQlen7c">&nbsp;</div> <div class="ace-line ace-line old-record-id-VP9ndc6MWoIrcRxNyXRceRcGnUh" style="text-align: left;"><a href="guide://major?id=72301"><span style="color: #262626;"><span style="color: #1890ff;">HKUST MSc Marketing</span></span></a></div> <div class="image-uploaded gallery old-record-id-Dc7xd6812om6nfxEPbDcWqOCnFd" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;ef7e6939-26de-47c1-84b0-0ddceb46f297&quot;,&quot;height&quot;:679,&quot;width&quot;:1280,&quot;currHeight&quot;:679,&quot;currWidth&quot;:1280,&quot;natrualHeight&quot;:679,&quot;natrualWidth&quot;:1280,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FJNJdbBIg4o3hiSxFWd5cI9NinJu%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;JNJdbBIg4o3hiSxFWd5cI9NinJu&quot;,&quot;image_type&quot;:&quot;image/gif&quot;,&quot;size&quot;:3482861,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852267846/1731852267846.gif" /></div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc">香港科技大學市場營銷理學碩士課程旨在培養(yǎng)具備在實體和數(shù)字市場設計和實施可持續(xù)營銷策略所需的技能和專業(yè)知識的畢業(yè)生。香港科技大學市場營銷理學碩士課程是一項為期一年的全日制項目課程項目，提供基礎課程，使學生在當今雇主認為重要的領域獲得專業(yè)知識，包括數(shù)據(jù)驅(qū)動營銷、數(shù)字營銷、品牌管理和人工智能。該項目最適合那些渴望快速發(fā)展成為領先的市場營銷專業(yè)人士的學生，特別是通過加入跨國公司、中小型公司或非營利組織。</div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc">&nbsp;</div> <div class="ace-line ace-line old-record-id-PDncd2unjo7Zihx0mrFckhYJnGe">看了文章，如果你想進一步了解市場營銷，對相關專業(yè)有興趣，可以點擊咨詢，和我溝通～</div> </div> <p>&nbsp;</p> <div class="qrcode-content-wrapper" contenteditable="false"> <div style="position: absolute; top: 280px; left: 20px; z-index: 2;" contenteditable="false">&nbsp;</div> <div style="position: absolute; top: 2253px; left: 20px; z-index: 2;" contenteditable="false">&nbsp;</div> <div style="position: absolute; top: 3080px; left: 20px; z-index: 2;" contenteditable="false">&nbsp;</div> <div style="position: absolute; top: 5118px; left: 20px; z-index: 2;" contenteditable="false">&nbsp;</div> <div style="position: absolute; top: 5771px; left: 20px; z-index: 2;" contenteditable="false">&nbsp;</div> <div style="position: absolute; top: 6321px; left: 20px; z-index: 2;" contenteditable="false">&nbsp;</div> </div>