佛羅里達(dá)州立大學(xué)企業(yè)與公共傳播藝術(shù)

The College of Applied Studies offers a terminal Master's degree for graduate students currently employed in or seeking professional positions emphasizing public affairs, public information, and public issues management within business, government, not-for-profit organizations, or educational institutions.
The goals of the CPC program include:
*Preparing students for professional careers within business, government, not-for-profit organizations or *educational institutions
*Providing students with experience in making formal communication presentations
*Helping students develop quantitative and qualitative skills in organizational communication contexts and
*Equipping students with basic knowledge of communication theories with particular emphasis on those that *apply to corporate and public affairs, public information, and issue management

1、Organizational Communication Theory & Practice

2、Advanced Problems: Integrated Marketing Comm

3、Mass Communication Theory and Effects

4、Studies in Persuasion

5、Assessing Organizational Communication

6、Statistical Methods in Communication Research

7、Marketing Communication Management

8、Group Dynamics and Leadership

9、Media Consumer Behavior

10、Communication Planning & Dispute Resolution

1、組織傳播理論與實(shí)踐

2、高級(jí)問題：整合營銷傳播

3、大眾傳播理論和效果

4、說服的研究

5、組織傳播評(píng)估

6、傳播學(xué)研究中的統(tǒng)計(jì)學(xué)方法

7、營銷傳播管理

8、群體動(dòng)力學(xué)和領(lǐng)導(dǎo)力

9、媒體消費(fèi)行為

10、傳播規(guī)劃和爭端解決