DU的全稱是University of Denver的Marketing,即丹佛大學(xué)市場營銷,下面將詳細(xì)介紹DU的的項(xiàng)目特點(diǎn)/院系介紹、DU的的研究領(lǐng)域、DU的的研究生申請(qǐng)要求。
丹佛大學(xué)
The Department of Marketing at Daniels College of Business brings together traditional and innovative marketing approaches—all within the framework of professionalism and ethical decision making. We also throw in a healthy dash of international experience, because an awareness of global perspectives and business practices is essential to marketing.
Our faculty takes a hands-on learning approach to produce the best marketing professionals. Beyond the classroom, faculty members engage in collaborative research projects, which have been published worldwide.
In addition to small classes and team projects that foster collaboration and networking between students and faculty, the department hosts professional development opportunities and roundtables for marketing professionals, supply chain professionals, students and faculty. They are a unique opportunity to engage and connect with top practitioners while advancing industry discourse.
1、Integrated Marketing Communication
2、Customer Experience Marketing
3、Integrated Marketing Strategy
4、Supply-Chain Management
5、Digital Marketing
1、整合市場傳播
2、客戶體驗(yàn)營銷
3、整合營銷戰(zhàn)略
4、物流管理
5、數(shù)字傳播