美利堅(jiān)大學(xué)戰(zhàn)略傳播藝術(shù)

Yes, we teach professional skills at AU SOC. But even more important is that we teach our students how to think. We teach them to think strategically. We teach how to target an audience, how to create a compelling message, how to write persuasively, how to advocate in a changing world of new media and cutting edge technology. The ability to communicate this way – to communicate strategically – is what our Strategic Communication program is all about.
Qualified undergraduate students may apply to a combined bachelor's/MA program and use up to 6 credit hours of 500-level courses to satisfy the requirements of both degrees.

1、Principles of Strategic Communication

2、Strategic Communication Management

3、Strategic Communication Practicum

4、Writing for Strategic Communication

5、Communication Theory

6、Research for Strategic Communication

7、 Strategic Communication Capstone

8、Sports Communication

9、Social Marketing

10、International Strategic Communication

11、Media Relations

12、Dynamic Content

13、Political Advertising

14、Web Development

1、戰(zhàn)略傳播的原則

2、戰(zhàn)略傳播管理

3、戰(zhàn)略傳播實(shí)習(xí)

4、戰(zhàn)略傳播寫作

5、傳播學(xué)原理

6、戰(zhàn)略傳播研究

7、Capstone戰(zhàn)略傳播

8、體育傳播

9、社會營銷

10、國際戰(zhàn)略傳播

11、媒體關(guān)系

12、動態(tài)內(nèi)容

13、政治廣告

14、網(wǎng)絡(luò)發(fā)展