AU的全稱是American University的Marketing,即美利堅(jiān)大學(xué)市場(chǎng)營(yíng)銷,下面將詳細(xì)介紹AU的的項(xiàng)目特點(diǎn)/院系介紹、AU的的研究領(lǐng)域、AU的的研究生申請(qǐng)要求。
美利堅(jiān)大學(xué)
The Masters in Marketing degree program (MSMKTG) at the Kogod School of Business gives a competitive edge to students seeking careers in marketing. It provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.
Unique to the MS Marketing program, students will work in cross-functional teams alongside RedPeg Marketing, an award-winning marketing agency in the Washington, D.C., area through our Applied Client Project.
The Applied Client Project is a capstone experience designed to expose students to all aspects of the development, execution, and assessment of a marketing campaign. Students will lead the project from start to finish, including market research, strategic planning, creative implementation, and finally, the evaluation of campaign results.
托福100分或雅思7.0分或PTE68分以上,GPA3.5以上,GMAT545分或GRE,學(xué)費(fèi)$1,482/學(xué)分,申請(qǐng)截止日期2月20日
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