雪城大學(xué)新媒體管理

If you envision a future in communications leadership, the new media management program is right for you.
When every company has a website and a 360-degree communications plan, every company is a media company. At Syracuse University, Newhouse students in the New Media Management graduate program practice the application of innovative digital solutions to strategic communications problems in both traditional and new media businesses.
New Media Management students work closely with faculty members in a guided professional digital communication experience in our state-of-the-art facilities.

1、 Issues in Media Management

2、Media Law

3、Applied Research in Content Management

4、New Media Business

5、 Understanding Financial Statements

6、Accounting for Managerial Decisions

7、Creating Customer Value

8、Managing the Marketing Mix

9、 Case Studies in Media Management

10、Leadership in Organizations

11、Competitive Strategy

12、Corporate Strategy

1、媒體管理問題

2、媒體法

3、內(nèi)容管理的應(yīng)用研究

4、新媒體業(yè)務(wù)

5、財務(wù)報表了解

6、管理決策中的計算

7、客戶價值創(chuàng)造

8、營銷組合管理

9、媒體管理的案例研究

10、組織中的領(lǐng)導(dǎo)力

11、競爭戰(zhàn)略

12、企業(yè)戰(zhàn)略