UIUC的全稱是University of Illinois at Urbana-Champaign的Advertising,即伊利諾伊大學(xué)香檳分校廣告學(xué),下面將詳細(xì)介紹UIUC的的項(xiàng)目特點(diǎn)/院系介紹、UIUC的的研究生申請要求。
伊利諾伊大學(xué)香檳分校
Advertising education was founded here at the University of Illinois in 1946, when Charles H. Sandage, the father of advertising education, arrived on campus. His vision of educating the future of the industry was grounded in theoretical and foundational courses emphasizing the "why of advertising"—not just the "how."
Today, we uphold “the Sandage Way." Our courses provide the theoretical, research, and strategic decision-making skills essential for any career in advertising or advanced degree program. Unlike other programs, ours allows for flexibility of specialized interest through electives within and outside the department.
1、 Foundations of Advertising
2、Advertising Theory
3、Quantitative Research Methods in Advertising
4、Qualitative Research in Advertising
5、Graduate Seminar I
6、 Graduate Seminar II
7、Thesis Research
8、 professional project
9、 Global Advertising
10、The Psychology of Advertising
1、廣告學(xué)基礎(chǔ)
2、廣告理論
3、廣告中的定量研究方法
4、廣告中的定性研究
5、研究生研討會1
6、研究生研討會2
7、論文研究
8、專業(yè)項(xiàng)目
9、全球廣告
10、廣告心理學(xué)
托福104分或雅思6.5分,GPA3.0以上,GRE,學(xué)費(fèi)$30,070/年,申請截止日期2月1日
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