UM的全稱是University of Miami的Public Relations,即邁阿密大學公共關系,下面將詳細介紹UM的的項目特點/院系介紹、UM的的研究生申請要求。
邁阿密大學
Public Relations Master's Program students learn how to promote a client's business, image, or product in the international marketplace.
Public Relations focuses on the free placement of messages in the media through media releases, editorial content, and promotion.
Classroom requirements reflect the importance of research, new technology, and the relationship of all media (electronic, print, and related technology) to public relations in both the public and private sectors. Students create and execute PR campaigns as part of their course work. They have the opportunity to work within a professional environment through internships and practicum programs.
1、Theories of Communication
2、Methods of Communication Research
3、Qualitative Research Methodologies
4、Social Effects of Mass Communication
5、Sports, Publicity, and Promotions
6、Public Relations Experience Program
7、International Public Relations
8、Public Relations Management
9、Design Tactics for Public Relations
10、Public Relations Internship
11、Crisis Communication and Management
12、Media Relations
13、Cases in Public Relations Administration
14、Public Relations Practicum
1、傳播學原理
2、傳播學研究方法
3、定性研究方法
4、大眾傳播的社會效應
5、體育,宣傳和促銷
6、公共關系體驗計劃
7、國際公共關系
8、公共關系管理
9、公共關系的設計策略
10、公共關系實習
11、危機傳播管理
12、媒體關系
13、在公共關系管理中的案例
14、公共關系實習
托福100分或雅思7.5分,GRE要求297分以上(閱讀+數(shù)學),GPA要求3.0以上,學費$1,790/學分,申請截止日期11月1日
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