NWU的全稱是Northwestern University(United States)的Science in Integrated Marketing Communications,即西北大學(xué)(美國(guó))整合營(yíng)銷與傳播,下面將詳細(xì)介紹NWU的的項(xiàng)目特點(diǎn)/院系介紹、NWU的的研究領(lǐng)域、NWU的的研究生申請(qǐng)要求。
西北大學(xué)(美國(guó))
World-class faculty. Top alumni. The leading integrated marketing communications program in the digital age. We’re Medill IMC.IMC started at Medill, and here, you’ll learn to create innovative marketing communications strategies and solve business problems by working collaboratively with global companies and peers. Our three graduate programs and one undergraduate program will teach you the IMC “way of thinking” that balances qualitative and quantitative components. Medill IMC will help set you apart from others in the industry.
1、brand strategy
2、content marketing
3、digital and interactive
4、marketing analytics
5、media management
6、strategic communications
1、品牌戰(zhàn)略
2、內(nèi)容營(yíng)銷
3、數(shù)字與交互
4、市場(chǎng)分析
5、媒介管理
6、戰(zhàn)略溝通
托福或雅思,GRE或GMAT,學(xué)費(fèi)$15,612/學(xué)期,申請(qǐng)截止日期1月15日
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