<p>&nbsp;</p> <div data-page-id="H0YpdAxCdoPJNMxajHvcCp82n5b" data-lark-html-role="root" data-docx-has-block-data="true"> <div class="ace-line ace-line old-record-id-DiltdUFdPoKJeJxn3UgcjTGgnmq">&ldquo;老師，<strong>市場營銷</strong>，我們是絕對不學(xué)的。&rdquo;</div> <div class="ace-line ace-line old-record-id-DiltdUFdPoKJeJxn3UgcjTGgnmq">&nbsp;</div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd">&ldquo;老師，這個(gè)專業(yè)出來是不是<strong>只能做銷售</strong>？&rdquo;</div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd">&nbsp;</div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc">十幾年前，互聯(lián)網(wǎng)還不是大學(xué)生的第一選項(xiàng)，快消才是國內(nèi)名校畢業(yè)生和海歸最熱的就業(yè)皇冠，4A、寶潔、聯(lián)合利華、<strong>可口可樂</strong>、歐萊雅、雀巢、朝日、<strong>達(dá)能</strong>，是大家擠破了腦袋想進(jìn)去的公司</div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc">&nbsp;</div> <div class="ace-line ace-line old-record-id-Bsq2dFoDFopCT3x6Xygc2z7SnGe">而現(xiàn)在，mkt卻被大家說為&ldquo;學(xué)了這個(gè)等于沒學(xué)&rdquo;、&ldquo;畢業(yè)就做銷售&rdquo;、&ldquo;學(xué)了沒用，不如不學(xué)&rdquo;、&ldquo;做市場厲害的沒有學(xué)市場的&rdquo;。</div> <div class="ace-line ace-line old-record-id-S8OxdPXEgoeakbxkwKscqFrHn1b">&nbsp;</div> <div class="ace-line ace-line old-record-id-ZGXCdq4KRoratuxkeyvcqOcdnxa">我本人看到這些說法的時(shí)候，我的第一反應(yīng)就是，一群不懂行的人在嘩眾取寵。因?yàn)槿绻阕屑?xì)觀察就會(huì)發(fā)現(xiàn)，發(fā)出這種言論的，90%以上都是教育博主、留學(xué)顧問、職業(yè)生涯規(guī)劃師。至于為什么他們這么說，我們不去深入探究。</div> <div class="ace-line ace-line old-record-id-I2DpdwaJ3omUvAxqrp4cmKOIn8e">&nbsp;</div> <div class="ace-line ace-line old-record-id-VCeWdkAO4owCscxZBOHcGchdnfb">但是，我想Diss一下這群人：到底有沒有學(xué)過或者從事過市場營銷？在互聯(lián)網(wǎng)發(fā)布這些言論之前到底有沒有了解過這個(gè)專業(yè)？如果以上最基本的都沒有，憑何表述個(gè)人觀點(diǎn)或立場？憑何對讀者負(fù)責(zé)？Anyway，我只是覺得如果你是打算考慮這個(gè)市場營銷的學(xué)生更應(yīng)該關(guān)注的是一些深層次的問題。</div> <div class="ace-line ace-line old-record-id-USk4dQWwsoAXQSxNirecVntunMg">&nbsp;</div> <h1 class="ace-line ace-line old-record-id-ICtOdB5UCoK2dLxmweGc6kignne">怎么判斷自己適不適合/要不要從事mkt？</h1> <h2 class="ace-line ace-line old-record-id-N7D7dYyZ1oSpQxxDRqwcOC0bntf">&nbsp;</h2> <div class="ace-line ace-line old-record-id-XXfSd1fHTosDjjxlUPJcCVwjn5f">&nbsp;</div> <div class="ace-line ace-line old-record-id-RSA5dCJQZoyxn8xpL77cqNPBnTb">如果你考慮mkt相關(guān)專業(yè)，那首先第一點(diǎn)，你需要先了解自己適合不適合。我認(rèn)為大部分人并不把苦讀當(dāng)成生活的目標(biāo)，更何況，大部分的苦讀并沒有好結(jié)果，如果自己不擅長數(shù)學(xué)、編程，硬要往商業(yè)分析、金融工程、金融數(shù)學(xué)里面擠，那注定成為熱門專業(yè)的炮灰和分母。更不用提，僥幸擠進(jìn)去了，因?yàn)椴桓曳艞壙嘧x的沉沒成本，從事自己厭惡的工作，只能不斷&rdquo;異化"，折磨自己，厭惡自己。人應(yīng)該是發(fā)揮自己的長處，而不是把大量的時(shí)間花在彌補(bǔ)自己的短處上。因?yàn)槟呐履慊朔浅６鄷r(shí)間，你注定也不可能達(dá)到，某些在這方面天生就是長處的人。</div> <div class="ace-line ace-line old-record-id-Y6YadJnz5oveI8xfFWScbyAwnpf">&nbsp;</div> <h2 class="ace-line ace-line old-record-id-FRrhdxkJeo7ht3xcs0LcR2CknAh"><span style="color: #065df0;">那到底什么樣的人會(huì)適合mkt專業(yè)呢？</span></h2> <div class="ace-line ace-line old-record-id-BY3ZdInu7oQ7QQxumpscEwVznEd">&nbsp;</div> <div class="ace-line ace-line old-record-id-X5NWdtmh6o0yXCxYQyyc22vbnGc">1.不一定學(xué)習(xí)好，但經(jīng)常被人說&ldquo;腦子活&rdquo;</div> <div class="ace-line ace-line old-record-id-X5NWdtmh6o0yXCxYQyyc22vbnGc">&nbsp;</div> <div class="ace-line ace-line old-record-id-XqkndDCkqoLWoLxYmpsc6q8Fnsc">2.表達(dá)能力強(qiáng)，口頭+書面</div> <div class="ace-line ace-line old-record-id-DsvsdavAHogDSMxP6iDcmNYGn9g">&nbsp;</div> <div class="ace-line ace-line old-record-id-F4JXdztsnoOUHrx7ismcxZvunhg">營銷需要時(shí)刻應(yīng)對現(xiàn)實(shí)層出不窮的不確定性，需要不停地想創(chuàng)意出方案優(yōu)化項(xiàng)目，腦子不得停歇是營銷人的職業(yè)詛咒。此外，分析洞察能力也體現(xiàn)在&ldquo;腦子活"這里。至于營銷的技術(shù)層，在數(shù)字化時(shí)代，基礎(chǔ)的商科數(shù)學(xué)公式算法策略專業(yè)的英文術(shù)語，也要求你具備快速的學(xué)習(xí)應(yīng)變能力。</div> <p>&nbsp;</p> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc">在營銷崗里，可以看出，有相當(dāng)多的是文字工作，說白了，是寫方案、寫策略、寫文案、做分析寫報(bào)告的工作內(nèi)容，所以，書面表達(dá)能力強(qiáng)，邏輯清晰也是非常適合營銷工作</div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc">&nbsp;</div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd">就人的基本素養(yǎng)來講，具備上面兩條的人90%都適合入營銷這行。</div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd">&nbsp;</div> <h2 class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh"><span style="color: #065df0;">四個(gè)加分項(xiàng)：</span></h2> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh">&nbsp;</div> <div class="ace-line ace-line old-record-id-D5MJdPk4WotW9YxL6oxcqErrnCP">1.擅長處理人際關(guān)系，調(diào)動(dòng)資源</div> <div class="ace-line ace-line old-record-id-D5MJdPk4WotW9YxL6oxcqErrnCP">&nbsp;</div> <div class="ace-line ace-line old-record-id-FE4Nd5jh2o2mP6xj9ppciwAjncg">2.對新鮮事物敏感，可以充分感知當(dāng)下的熱點(diǎn)</div> <div class="ace-line ace-line old-record-id-FE4Nd5jh2o2mP6xj9ppciwAjncg">&nbsp;</div> <div class="ace-line ace-line old-record-id-LncfdYvoEoAwAOxsviecpdKznIh">3.喜歡創(chuàng)意性工作</div> <div class="ace-line ace-line old-record-id-LncfdYvoEoAwAOxsviecpdKznIh">&nbsp;</div> <div class="ace-line ace-line old-record-id-K5RTdhmn5oT3ZixNIxxcNqJLnmf">4.目標(biāo)感強(qiáng)，對數(shù)字達(dá)成有強(qiáng)烈的自驅(qū)力</div> <div class="ace-line ace-line old-record-id-ZRNkd4QmKolgDIxhMQRcRF0UnLd">&nbsp;</div> <h1 class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag">MKT的就業(yè)有哪些？</h1> <p>&nbsp;</p> <div class="ace-line ace-line old-record-id-HiKSdjYdwoJ4bixDSKEcpfJ6nzh">首先，mkt就業(yè)崗位可以說是非常非常多的，大致呢，我把它分成品牌類和增長類。品牌類，顧名思義是以品牌形象為主，崗位重創(chuàng)意、和消費(fèi)者產(chǎn)生共鳴，增長類崗位就是需要幫企業(yè)在當(dāng)下拿到實(shí)實(shí)在在的增長。</div> <div class="ace-line ace-line old-record-id-HiKSdjYdwoJ4bixDSKEcpfJ6nzh">&nbsp;</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc">品牌類主要崗位: pr、營銷/策劃、文案、策略/戰(zhàn)略、市場研究等</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc">&nbsp;</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://info.compassedu.hk/sucai/content/1735022525110/1735022525110.png" width="610" height="350" data-znz-article-border="1" /></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b">&nbsp;</div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b" style="text-align: center;"><span style="color: #a0a0a0;">（營銷不是關(guān)于你賣什么產(chǎn)品，是關(guān)于你講什么故事）</span></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b" style="text-align: center;">&nbsp;</div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc">增長類主要崗位:投放、渠道、活動(dòng)、文案、新媒體、策略運(yùn)營、數(shù)據(jù)運(yùn)營、數(shù)字化營銷</div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc">&nbsp;</div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://info.compassedu.hk/sucai/content/1735022938541/1735022938541.png" width="340" height="315" /></div> <div class="ace-line ace-line old-record-id-XF9adXyBtoaYeDxBldicV8uNn6e" style="text-align: center;">&nbsp;</div> <div class="ace-line ace-line old-record-id-XF9adXyBtoaYeDxBldicV8uNn6e" style="text-align: center;"><span style="color: #a0a0a0;">（稀缺性推動(dòng)需求）</span></div> <div class="ace-line ace-line old-record-id-XF9adXyBtoaYeDxBldicV8uNn6e" style="text-align: center;">&nbsp;</div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">關(guān)于mkt就業(yè)的行業(yè)，其實(shí)各行各業(yè)都需要市場/營銷，但市場/營銷部門在不同公司的崗位和定義不會(huì)完全相同，薪資的差異也是不小的，這幾年主要集中在<strong>廣告行業(yè)，快消行業(yè)，互聯(lián)網(wǎng)行業(yè)，咨詢行業(yè)</strong></div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">&nbsp;</div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog">以4A廣告公司為代表，如奧美、華揚(yáng)聯(lián)眾等，2B業(yè)務(wù)，為品牌提供營銷全案，另外PR-愛德曼，市場調(diào)研公司 (尼爾森、蓋洛普)</div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog">&nbsp;</div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg">以快消行業(yè)是以雀巢、歐萊雅、寶潔、雅詩蘭黛等為代表。</div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg">&nbsp;</div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b">以字節(jié)為例，BU眾多，頭條、抖音、西瓜、飛書等等，還有大量的探索性業(yè)務(wù)</div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b">&nbsp;</div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf">咨詢行業(yè)，代表公司MBB、四大 (德勤、普華永道、畢馬威、安永) 、埃森哲.IBM等咨詢公司，</div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf">&nbsp;</div> <h2 class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb"><span style="color: #065df0;">簡單總結(jié)一下這些崗位</span></h2> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb">&nbsp;</div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd">品牌類崗位:4A&gt;快消&gt;互聯(lián)網(wǎng)核心業(yè)務(wù)線&gt;科技</div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd">&nbsp;</div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig">運(yùn)營類崗位:快消/互聯(lián)網(wǎng)核心業(yè)務(wù)&gt;科技&gt;4A</div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig">&nbsp;</div> <h2 class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg"><span style="color: #065df0;">兩條對想從事以上mkt的學(xué)生建議</span></h2> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg">&nbsp;</div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc">1.英文好，英語是非常重要的溝通語言，尤其是外企，留學(xué)生有較大的優(yōu)勢</div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc">&nbsp;</div> <div class="ace-line ace-line old-record-id-WONedIKDToU9P7xfoQgc3pRHnml">2.多實(shí)習(xí)，mkt行業(yè)現(xiàn)在的招人標(biāo)準(zhǔn)也是不斷的水漲船高，所以各個(gè)公司也不是傾向于找小白，而且需要立刻可以干活的人。</div> <div class="ace-line ace-line old-record-id-ZLasdA87MoMaWixb7GWcijWXnze">&nbsp;</div> <h1 class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe">想申請mkt專業(yè)，應(yīng)該如何準(zhǔn)備呢？</h1> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">&nbsp;</div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">那我們應(yīng)該了解，關(guān)于MKT碩士招生的三大衡量標(biāo)準(zhǔn)</div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">&nbsp;</div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe">硬背景 本科院校GPA、本科專業(yè)、語言成績、GMAT/GRE</div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe">&nbsp;</div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc">軟背景 實(shí)習(xí)、科研、項(xiàng)目、多樣性/個(gè)性化</div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc">&nbsp;</div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc">文書材料 PS、CV、Essay、面試</div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc">&nbsp;</div> <h2 class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf"><span style="color: #065df0;">額外的補(bǔ)充幾點(diǎn)</span></h2> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf">&nbsp;</div> <div class="ace-line ace-line old-record-id-X9gqdeWWVonEgfxU3nPcoNSrnGf">關(guān)于標(biāo)化考試，IELTS、TOEFL都是可以的，語言成績對于mkt來說，肯定是重要程度遠(yuǎn)高于理工科，GRE,GMAT呢，現(xiàn)在越來越多的學(xué)校已經(jīng)不強(qiáng)制要求提交G了，包括今年香港中文大學(xué)也取消了強(qiáng)制gre的要求。但是對于普通學(xué)生來說，G也是為數(shù)不多的提分點(diǎn)，如果你的目前是沖刺頂級學(xué)校，g也是不必可少的。</div> <div class="ace-line ace-line old-record-id-X9gqdeWWVonEgfxU3nPcoNSrnGf">&nbsp;</div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc">除此之外，毫無疑問，mkt是非常喜歡有工作經(jīng)驗(yàn)的專業(yè)，但是如果是你應(yīng)屆生，就需要非常重視你的實(shí)習(xí)經(jīng)歷</div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc">&nbsp;</div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf">實(shí)習(xí)的正向?yàn)V網(wǎng)一定要注意:</div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf">&nbsp;</div> <div class="ace-line ace-line old-record-id-Cy2fdrkTsofzyGxns6Iczr6qnjb">1.專業(yè)相關(guān)性</div> <div class="ace-line ace-line old-record-id-Cy2fdrkTsofzyGxns6Iczr6qnjb">&nbsp;</div> <div class="ace-line ace-line old-record-id-IIFrdIe6VoKqMXxRpVecSjnBnWe">2.項(xiàng)目一致性</div> <div class="ace-line ace-line old-record-id-IIFrdIe6VoKqMXxRpVecSjnBnWe">&nbsp;</div> <div class="ace-line ace-line old-record-id-KIq4d1HJNo0Vqxx9vSjcRFA4nMb">3.參與程度</div> <div class="ace-line ace-line old-record-id-KIq4d1HJNo0Vqxx9vSjcRFA4nMb">&nbsp;</div> <div class="ace-line ace-line old-record-id-Wpkpdpf84oFiQGxKh51cRxjin8d">&nbsp;</div> <h1 class="ace-line ace-line old-record-id-AbBtd04qroWaipxkfmXc0QvJn4g">MKT項(xiàng)目推薦</h1> <p>&nbsp;</p> <div class="ace-line ace-line old-record-id-NRBOd1IM5or7KxxOfDXcbUzznhf" style="text-align: left;"><a id="item_1735023059463" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="http://m.walkingbarcodes.com/majr_54462" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港大學(xué)市場營銷學(xué)理學(xué)碩士&quot;,&quot;res_id&quot;:54462,&quot;id_univ&quot;:47,&quot;univ_ename&quot;:&quot;The University of Hong Kong&quot;,&quot;univ_name&quot;:&quot;香港大學(xué)&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/47.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;http://m.walkingbarcodes.com/majr_54462&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/47.png?imageView2/0/q/62|imageslim" /></span> <span class="slot-right"> <span class="title">香港大學(xué)市場營銷學(xué)理學(xué)碩士</span> <span class="sub">The University of Hong Kong</span> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a> <p>&nbsp;</p> </div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe">香港大學(xué)商學(xué)院的市場營銷理學(xué)碩士課程將傳統(tǒng)的營銷概念和策略與最新的數(shù)字分析相結(jié)合。該計(jì)劃提供綜合課程，結(jié)合了營銷見解、分析工具和決策框架，學(xué)生將學(xué)習(xí)全球頂級公司以及香港、中國大陸和其他地區(qū)的當(dāng)?shù)毓镜淖罴褜?shí)踐。</div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe">&nbsp;</div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8">重點(diǎn)是學(xué)習(xí)如何理解數(shù)據(jù)并將其轉(zhuǎn)化為營銷決策。大量現(xiàn)實(shí)世界的商業(yè)案例將用于說明營銷概念和理論，學(xué)生將被要求在練習(xí)和項(xiàng)目中應(yīng)用學(xué)到的理論和概念。學(xué)校擁有強(qiáng)大的教學(xué)人員，其中許多人是最新營銷技術(shù)和數(shù)字文化趨勢的領(lǐng)導(dǎo)者，學(xué)生將能夠接觸到高級商業(yè)從業(yè)人員，使他們能夠深入了解現(xiàn)實(shí)世界的業(yè)務(wù)。</div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8">&nbsp;</div> <div class="ace-line ace-line old-record-id-RDjddwiFPoo5QYxTyt4cHqn0nYb">學(xué)生總共需要完成十門課程。學(xué)生可以選擇專注于其中一個(gè)流，即戰(zhàn)略營銷流和定量營銷流，至少選修三門流。最多可以從學(xué)校提供的其他研究生課程中選修兩門選修課。</div> <div class="ace-line ace-line old-record-id-RDjddwiFPoo5QYxTyt4cHqn0nYb">&nbsp;</div> <div class="ace-line ace-line old-record-id-VTDYdydWJoTBoMxHYDncVMKEnx6">&nbsp;</div> <div class="ace-line ace-line old-record-id-RN05dBQ32oK0q0x8KSLcudWgnKb" style="text-align: left;"><span style="color: #8f959e;"><span style="color: #8f959e;"><u><a id="item_1735023101463" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="http://m.walkingbarcodes.com/majr_62281" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;新加坡國立大學(xué)市場營銷分析與洞察理學(xué)碩士&quot;,&quot;res_id&quot;:62281,&quot;id_univ&quot;:40,&quot;univ_ename&quot;:&quot;National University of Singapore&quot;,&quot;univ_name&quot;:&quot;新加坡國立大學(xué)&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/40.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;http://m.walkingbarcodes.com/majr_62281&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/40.png?imageView2/0/q/62|imageslim" /></span> <span class="slot-right"> <span class="title">新加坡國立大學(xué)市場營銷分析與洞察理學(xué)碩士</span> <span class="sub">National University of Singapore</span> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></u></span></span></div> <div class="ace-line ace-line old-record-id-WPD5dXYhEoC1ogxW9dncT7NBnvb">&nbsp;</div> <div class="ace-line ace-line old-record-id-WPD5dXYhEoC1ogxW9dncT7NBnvb">顛覆性技術(shù)創(chuàng)新給傳統(tǒng)企業(yè)和現(xiàn)有企業(yè)帶來了重大挑戰(zhàn)，也創(chuàng)造了機(jī)遇。新加坡國立大學(xué)市場營銷分析與洞察理學(xué)碩士項(xiàng)目緊跟技術(shù)發(fā)展的潮流，旨在為學(xué)生提供前沿的理論知識和實(shí)踐訓(xùn)練，幫助學(xué)生掌握數(shù)據(jù)分析、需求預(yù)測、消費(fèi)者行為剖析、產(chǎn)品概念創(chuàng)新、產(chǎn)品組合發(fā)展、定價(jià)促銷決策及分銷網(wǎng)絡(luò)建立等方面的技能，以便在未來的商業(yè)實(shí)踐中有更好的表現(xiàn)。</div> <div class="ace-line ace-line old-record-id-VEOQdfTVToZsHRxZxJFcgQlen7c">&nbsp;</div> <div class="ace-line ace-line old-record-id-VP9ndc6MWoIrcRxNyXRceRcGnUh" style="text-align: left;"><a id="item_1735023127063" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="http://m.walkingbarcodes.com/majr_72301" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港科技大學(xué)市場營銷理學(xué)碩士&quot;,&quot;res_id&quot;:72301,&quot;id_univ&quot;:42,&quot;univ_ename&quot;:&quot;The Hong Kong University of Science and Technology&quot;,&quot;univ_name&quot;:&quot;香港科技大學(xué)&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/42.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;http://m.walkingbarcodes.com/majr_72301&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/42.png?imageView2/0/q/62|imageslim" /></span> <span class="slot-right"> <span class="title">香港科技大學(xué)市場營銷理學(xué)碩士</span> <span class="sub">The Hong Kong University of Science and Technology</span> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></div> <div class="ace-line ace-line old-record-id-GOlwdYxiYovfKVxWAgYckukWnnh">&nbsp;</div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc">香港科技大學(xué)市場營銷理學(xué)碩士課程旨在培養(yǎng)具備在實(shí)體和數(shù)字市場設(shè)計(jì)和實(shí)施可持續(xù)營銷策略所需的技能和專業(yè)知識的畢業(yè)生。香港科技大學(xué)市場營銷理學(xué)碩士課程是一項(xiàng)為期一年的全日制項(xiàng)目課程項(xiàng)目，提供基礎(chǔ)課程，使學(xué)生在當(dāng)今雇主認(rèn)為重要的領(lǐng)域獲得專業(yè)知識，包括數(shù)據(jù)驅(qū)動(dòng)營銷、數(shù)字營銷、品牌管理和人工智能。該項(xiàng)目最適合那些渴望快速發(fā)展成為領(lǐng)先的市場營銷專業(yè)人士的學(xué)生，特別是通過加入跨國公司、中小型公司或非營利組織。</div> <div class="ace-line ace-line old-record-id-PDncd2unjo7Zihx0mrFckhYJnGe">&nbsp;</div> <div class="ace-line ace-line old-record-id-PDncd2unjo7Zihx0mrFckhYJnGe">&nbsp;</div> </div> <div class="qrcode-content-wrapper" contenteditable="false"> <div style="position: absolute; top: 1563px; left: 119px; z-index: 2;" contenteditable="false">&nbsp;</div> <div style="position: absolute; top: 2075px; left: 254px; z-index: 2;" contenteditable="false">&nbsp;</div> <div style="position: absolute; top: 13px; left: 14px; z-index: 2;" contenteditable="false">&nbsp;</div> <div style="position: 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