2020年賓夕法尼亞大學(xué)市場(chǎng)營(yíng)銷工商管理碩士入學(xué)條件及賓夕法尼亞大學(xué)市場(chǎng)營(yíng)銷工商管理碩士實(shí)習(xí)就業(yè)是申請(qǐng)留學(xué)的同學(xué)十分關(guān)心的話題,下面指南者留學(xué)詳細(xì)整理2020年賓夕法尼亞大學(xué)市場(chǎng)營(yíng)銷工商管理碩士入學(xué)條件及實(shí)習(xí)就業(yè)相關(guān)信息供大家參考,其中包括2020年賓夕法尼亞大學(xué)市場(chǎng)營(yíng)銷工商管理碩士專業(yè)中文名、專業(yè)英文名、學(xué)制、學(xué)費(fèi)、入學(xué)時(shí)間、授課語(yǔ)言、地理位置、課程領(lǐng)域、申請(qǐng)費(fèi)、課程介紹、申請(qǐng)材料、課程設(shè)置、就業(yè)等。
專業(yè)中文名:市場(chǎng)營(yíng)銷工商管理碩士
專業(yè)英文名: Master of Business Administration (Marketing)
學(xué) 制:2.00 年
學(xué) 費(fèi):商業(yè)管理學(xué)
入學(xué)時(shí)間:1,8月
授課語(yǔ)言:英文
授課校區(qū):美國(guó)賓夕法尼亞大學(xué)
領(lǐng) 域:商業(yè)管理學(xué)
申請(qǐng)費(fèi):265美元
美國(guó)賓夕法尼亞大學(xué)市場(chǎng)營(yíng)銷工商管理碩士專業(yè)的主要目的是培養(yǎng)學(xué)生在藝術(shù)和科學(xué)方面的能力:(1)選擇為哪些客戶服務(wù),(2)通過吸收優(yōu)越的客戶價(jià)值保持和發(fā)展客源。美國(guó)賓夕法尼亞大學(xué)市場(chǎng)營(yíng)銷工商管理碩士專業(yè)在理解最新的客戶行為以及為其制定市場(chǎng)營(yíng)銷戰(zhàn)略方面具有優(yōu)勢(shì)。 美國(guó)賓夕法尼亞大學(xué)市場(chǎng)營(yíng)銷工商管理碩士專業(yè)課程為學(xué)生未來在企業(yè)或非營(yíng)利機(jī)構(gòu)從事管理工作,或在市場(chǎng)營(yíng)銷領(lǐng)域,包含產(chǎn)品管理、廣告和零售銷售和帳戶管理、電子商務(wù)等領(lǐng)域從事相關(guān)工作做準(zhǔn)備。 美國(guó)賓夕法尼亞大學(xué)市場(chǎng)營(yíng)銷工商管理碩士專業(yè)課程學(xué)制為2年。 The marketing management major is designed to build deep competency in the art and science of: (1) choosing which customers to serve, and (2) getting, keeping and growing them through delivering superior customer value. Marketing majors will gain a proficiency in the latest methods and concepts for understanding customer behavior and for devising effective marketing strategies. Marketing majors choose courses to prepare themselves for careers in corporate or not-for-profit management, or in marketing fields that range from product management, advertising, and sales and account management to retailing, e-business, distribution management, and strategic marketing planning. Students can look forward to career opportunities in large and small organizations representing a spectrum of industrial, consumer goods, service, electronic commerce, and consulting firms in public- and private-sector institutions.
美國(guó)賓夕法尼亞大學(xué)營(yíng)銷專業(yè)課程入學(xué)要求: 學(xué)術(shù)要求: 1.大學(xué)畢業(yè); 2.通過GMAT或者GRA(含考試申請(qǐng)); 語(yǔ)言要求:雅思不低于7分;托福不低于100分;(在英語(yǔ)國(guó)家已獲得碩士學(xué)位可免除這一項(xiàng)) 其他要求:信用卡支付265美元申請(qǐng)費(fèi)用; The minimum requirements to apply to the MBA program include: Completion of an undergraduate program in an accredited U.S. college or its equivalent in another country. Results of the Graduate Management Admissions Test (GMAT) or the Graduate Record Examination (GRE). Submission of the Wharton application. Results of the Test of English as a Foreign Language (TOEFL) unless you have earned an undergraduate or Master’s degree in an English-speaking country or from an institution in which English is the language of instruction. To waive the TOEFL, you must include a letter requesting the waiver in your application AND documentation that your education was in English. Testing We require ALL applicants to take the GMAT (Graduate Management Admissions Test) or the GRE (Graduate Record Examinations). Recommendations, Interviews, Fees, etc. A non-refundable application fee of $265, paid by credit card, must accompany this application. 美國(guó)賓夕法尼亞大學(xué)營(yíng)銷專業(yè)課程申請(qǐng)材料: 畢業(yè)證、學(xué)位證掃描件/在讀證明 成績(jī)單(在校成績(jī)、語(yǔ)言成績(jī)) 個(gè)人陳述 銀行存款證明 翻譯件(所有中文申請(qǐng)材料的翻譯件,并加蓋公章) 2-3封推薦信
美國(guó)賓夕法尼亞大學(xué)營(yíng)銷專業(yè)課程設(shè)置:營(yíng)銷管理,動(dòng)態(tài)營(yíng)銷策略,營(yíng)銷管理,戰(zhàn)略營(yíng)銷模擬,營(yíng)銷決策數(shù)據(jù)和分析,營(yíng)銷策略模型,營(yíng)銷中的應(yīng)用概率論模型,專題:商業(yè)決策的實(shí)驗(yàn),市場(chǎng)營(yíng)銷中的測(cè)量和數(shù)據(jù)分析,營(yíng)銷研究方法。 (A) Two required core courses: MKTG 611 - Marketing Management (.5 cu) AND MKTG 612 - Dynamic Marketing Strategy (.5 cu) * OR MKTG 611 - Marketing Management (.5 cu) AND MKTG 613 - Strategic Marketing Simulation (.5 cu) * ?* Wharton Executive MBA Program students meet the MKTG 612 or MKTG 613 requirement by taking MKTG 622 Marketing Management: Strategy (.5 cu) (B) One of the following courses or course sets: MKTG 712 - Data and Analysis for Marketing Decisions (1.0 cu) OR MKTG 771 - Models for Marketing Strategy (1.0 cu) OR MKTG 776 - Applied Probability Models in Marketing (1.0 cu) OR MKTG 809 - Special Topics: Experiments for Business Decision Making (1.0 cu) OR MKTG 940/941 - Measurement and Data Analysis in Marketing (must take both courses, each .5 cu) See note below OR MKTG 942/943 - Resarch Methods in Marketing (must take both courses, each .5 cu) See note below.
美國(guó)賓夕法尼亞大學(xué)營(yíng)銷專業(yè)就業(yè)前景:本專業(yè)學(xué)生畢業(yè)后可在工商、外貿(mào)、金融、保險(xiǎn)、證券、旅游、房地產(chǎn)等企事業(yè)單位從事企業(yè)營(yíng)銷管理、客戶資源管理、網(wǎng)絡(luò)營(yíng)銷管理、營(yíng)銷策劃、營(yíng)銷診斷、市場(chǎng)調(diào)查和咨詢等工作。
賓夕法尼亞大學(xué) 市場(chǎng)營(yíng)銷工商管理碩士
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